Walgreens predicts 10 Health & Wellness Trends for 2023 – Walgreens Newsroom
T rends come and go, but when they stick, Walgreens takes notice. Our owned brand commercialization managers, who all have different areas of expertise, are mindful associated with what products are going to be in demand in 2023. By studying internal data, as well because data from market research companies like Mintel, they’re able to forecast what consumers will become clamoring for this year.
“We’ve tapped into our customers’ needs and desires and are specifically working on bringing more innovation to our Walgreens owned brands portfolio so we can provide health and wellness products at great value, ” says Luke Rauch, Walgreens chief merchandising officer and senior vice president. “Walgreens has a finger on the pulse of what’s happening in wellness and wellbeing, and our merchandising team is especially knowledgeable of what to put on our store shelves. ”
Here are the ten trends our own owned brand name commercialization team has an eye on for the new year:
1 . Keeping immune systems boosted
Getting sick makes life a lot more inconvenient, so we’re doing our best to ward off germs before they invade our immune systems. Mintel’s 2022 Vitamins, Minerals plus Supplements Market Report shows that customers want to take preventive measures to avoid getting sick and do therefore in a way that benefits their whole self. Walgreens is developing or purchasing products in order to meet this shift every day.
“Anytime I can put zinc , vitamin C or elderberry in to products, it’s beneficial, ” says possessed brand commercialization manager Carissa Castonzo. “Whether it’s with regard to sleep, like melatonin, or even digestive health or pain relief, if we may incorporate a good immune-boosting ingredient into a traditional medication, supplement or even remedy the customers are usually already taking, we will do it. ”
2. ‘Dr. Me’
Owned brand commercialization manager Tom Johnsen describes the trend he’s observed that he calls “Dr. Me, ” which basically means that people are trying to take care associated with themselves, or rely on caregivers, at home, regarding as long as they can.
“We have a rapidly aging population, people are living longer, and they’re wanting to delay moving into a nursing home, ” Johnsen states. “This opens up a whole different set of needs from the consumer products perspective. ”
As of 2020, more than one-in-six Americans were responsible for the particular daily care of a loved one, according to a study by AARP plus the National Alliance intended for Caregiving . And that will number offers increased since families took their loved ones out of long-term treatment facilities during the pandemic. Johnsen says an increase in items like medical gloves 12 months over yr, even outside of the pandemic, supports this trend.
3. Ingredients found within nature
Down with dyes, added sugars and chemicals. Bring on clean, recognizable ingredients we might find in our pantry. Younger shoppers in particular are growing more critical of components in traditional over-the-counter products. Instead, they are seeking out more herbal and botanical additives, with an increase in usage through 13% in order to 25%, according to Mintel. Turmeric, a natural anti-inflammatory that can assist with gastrointestinal flare-ups or even pain alleviation, is now incorporated directly into some topical ointments in Walgreens. Honey, a “superfood” that contains propolis, a substance derived from beeswax and pollen, can both boost immunity and offer relief, such as along with throat lozenges .
4. Clean ingredients, please
In addition to elements found in character, customers are usually also looking for transparency in ingredient lists and thoroughly clean ingredients. According to Mintel’s latest vitamins report, one-third of customers say they consider substances when looking for ingestible products. Walgreens is offering more options that are dye-free, sugar-free and free of artificial ingredients.
“The trend is, ‘I’m searching for something that’s better for me that will doesn’t contain anything that’s unnecessary, ’” Castonzo says. For example, Walgreens Free & Pure vitamin line was developed with this pattern in mind and can make four promises: no synthetic flavors, no synthetic colors, non-GMO plus gluten free.
5. Sustainable items
Among the many threats facing the globe, climate change stands out as an especially strong concern, based on a 2022 Pew Research Center survey . As it fuels a global conversation about action, sustainably sourced and made products will continue to end up being popular within 2023, states Andrea Collaro, senior director of owned brand management and product development. Based on IRi researching the market , 77% of customers believe sustainability is important whenever shopping for items, up from 69% in 2021. In addition to putting the “how in order to recycle” tile on our possessed brand item packaging that can be recycled, Collaro says Walgreens is putting more sustainably made products on its shelves, like bamboo toothbrushes , vegan face masks plus hairbrushes made with recyclable plastic .
“Customers are willing to put within the extra effort to find sustainable products, ” she says.
6. Relieving mental stress and increasing focus
Within reviewing Google’s trends related to psychological health searches, it’s no surprise that the particular highest-ranking associated topics are “pandemic” plus “social media. ” It’s an increasingly digital world, and one where COVID-19 continues to impact lives and, consequently, mental health. Distractions abound and can be hard to ignore, especially to get those still adjusting to altered work or school environments.
The 2022 Personal Care Consumer Marketplace Report through Mintel assesses that 40% to 43% of consumers born after 1980 are making purchases to support their mental wellness. Products such as Brain Health Gummies help mental concentrate, and capsules with ingredients known to improve mental sharpness and memory retention are usually growing in popularity.
7. Obtaining the Zzzs we need
We’re tired. According to the Nationwide Sleep Foundation , most adults require 7-9 hours of sleep per night to feel properly restored, energized plus healthy. But busy schedules, screens and lasting impacts from COVID-19 have made stress management tougher on consumers and rest more fleeting. Increasingly, younger consumers are in search of over-the-counter sleep support, reports Mintel. Luckily, dye-free melatonin is one solution Walgreens offers for our dozing drought.
8. Symptom alleviation without another pill
When it comes to pain relief, people are looking for alternatives to ingestible medications.
“Some people don’t want to put more medicine into their own bodies, ” says Kim Webb, older manager associated with owned brand name commercialization. “They’re searching for some thing they don’t have in order to ingest. ”
And data from Mintel’s 2022 OTC Pain Management Report backs this up. Topical over-the-counter pain comfort products—like lidocaine cream—are upon the rebound as customers have started to get back to their particular pre-pandemic routines and increase their activity. Castonzo also notes an increased interest in devices that assist relieve pain like the Walgreens Percussion Massager .
This same pattern is popping up within cold symptom relief, too. There was a huge jump in use of air purification devices, like humidifiers, between 2018 plus 2022, according to Mintel’s 2022 Air Treatment Report. Webb states customers are usually buying humidifiers as well as items like nasal strips and topical cough suppressants to fight away cold symptoms. Walgreens continues to work on non-ingestible options in other areas as well, including a pair of glasses coming this particular spring that you can wear in order to fight motion sickness signs and symptoms.
9. More post-op support
Whether you’re recovering from a C-section or a knee replacement, chances are you won’t get enough supplies from the hospital to get care associated with your wounds in your own home pertaining to the duration of your recovery.
“Patients are getting sent home with only one or two days of post-op supplies, and that wasn’t always the case, ” says Johnsen.
Walgreens works with various medical center suppliers to make sure the company is carrying the most prescribed products meant for post-op recovery like gauze, tape plus antibacterial ointments. Plus, Walgreens is working on upgrading some standard wound care supplies like a dressing along with silver alginate, which Johnsen says helps reduce bacterial growth and only needs to be changed every seven days.
10. Sickness isn’t seasonal anymore
Have you started feeling congested and weren’t sure if it was COVID-19 or periodic allergies? Or even worse, was your own household hit by the particular ‘ tripledemic’ ? While all of us can at least predict the flu, COVID-19 isn’t following the same seasonal pattern—meaning any new sign we experience can be a cause for alarm. Falling sick remains disruptive to our daily life and ability to function, and it’s imperative to get diagnosed quickly and accurately as we all enter the third year associated with the pandemic. Walgreens provides flu testing in stores, including COVID-19 and flu testing that can become performed from the same time with 5, 000 locations . Additionally, COVID-19 tests can be delivered 24-hours a day for timely and accurate self-diagnosing.