Top trends in the health and wellness industry in 2020 – YourStory

Much of 2020 will be remembered not only for disrupting world economies and normal lives alike but also for the learning it imparted. A lesson that sometimes planning goes meaningless, stress can come from factors beyond our control, and most importantly, health must never take a back seat.

Fears over COVID-19 plus a short window until nationwide lockdowns triggered people to panic buy and hoard stuff. Due to this, a lot of them stockpiled months of groceries and personal care items such as hand washes, sanitisers, and soaps, while many others had to return home empty-handed.

Upended supply chains created another challenge in accessing essential products critical to fighting against the contagion. The entire ordeal ultimately brought people’s attention in order to maintaining good health to survive the global health crisis.

World organisations, health institutes, healthcare practitioners, etc . issued advisories more than good hygiene practices during the first quarter of the year.

The internet was later swarmed with blogs and massive data on healthy food habits by fitness bloggers plus enthusiasts, with an audience showing a sudden, active appetite for the information.

Let’s look at some of the trends that the health and wellness business has seen this year.

The rise in demand for immunity-boosting products

All items that could strengthen the particular immune system to increase its control over the pathogens were hugely popular amongst the masses. Fruits and vegetables, beverages, nuts, seeds, dairy products, supplements, and other nutritional edibles/drinks in all forms and packages, saw a huge upswing popular to build resilience, or say, probably the just defence contrary to the virus.

Increased awareness for nutritional supplements

The year has also seen an increase in awareness, acceptance, and consumption of nutritional dietary supplements. As people realise that will the food they intake might fall short of certain macro plus micronutrients, they are resorting to dietary health supplements to fill in those nutritional gaps.

For instance, proteins are the building blocks of life and help in cell production.

Although dairy products and meat are a good source of protein, whey proteins powders can also suffice for great amounts, inside their absence. Besides, they come in packaged form and have a much longer shelf existence.

A growing market for healthy foods and substitute eating

One associated with the best trends this year has been a craze for a healthier bite. Food aggregators such as Zomato and Swiggy doubled up their health meals segments because cloud kitchens introduced new health brands on their menu.

Homestyle food was a hit amongst cities and people willing to eat right. Besides, there was an increasing awareness over healthier replacements such as jaggery, organic brown sugar, plus A2 cow ghee within cooking. Healthier substitutes in order to mindless junk snacking have indeed emerged profitable for all stakeholders.

Mental health and wellness have been the talk of the town

The threat of the contagion, large scale business disruptions, loss associated with income, pressing teleworking routines, social isolation had their own psychological implications. Today, mental health and wellness are gaining prominence more than other things. Organisations across the globe have taken note from the situation to come up with employee assistance programmes to help their particular workforce deal with stressors better.

At-home health and fitness has become popular

As opposed to the well-known belief, gyms are no more physical fitness prerequisites, perhaps due to the social distancing. At-home fitness is gaining heat as people are taking an active interest in staying fit using IoT and smart wearables.

Easy access in order to health information pesters all of them subconsciously to take stairs, walk instead of driving to run errands, and perform activities that could complete their step count or calorie goals for the day. Fitness apps and videos are furthermore coming in handy for the purpose. As a result, the online fitness market will be flourishing, along with instructor-led live streaming guiding audiences in order to stay healthful and active during this particular time.

The particular bittersweet 12 months, which is nearing the end, rendered a lot of teachings. Hopefully, we will step into the New Year more evolved plus better equipped to handle uncertainties. It can only be achieved if we understand our shortfalls, learn from them, and move ahead. Going forward, we have got to learn to forget the particular bad memories for psychological well-being and embrace the healthy lifestyle for overall fitness, since health is the only wealth.

Edited by Saheli Sen Gupta

(Disclaimer: The views plus opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory. )

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