The wellness industry is transforming into a booming trillion dollar market with plenty of potential with regard to new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2022. The health spa experience is no longer simply about pampering; spas are now required to offer an extensive menu of healing therapies regarding the thoughts, body and soul.
The COVID impact on the Wellness Industry plus Spa Trends
Today, spas may answer most of the desires of an older generation expecting to be offered additional pampering services or a health & wellbeing destination from the broad spectrum of wellbeing resorts, thermae and thalassos to the more specific medispa and health clinics. But what is the future potential of the spa? And what has caused this growth?
The management consultant firm, McKinsey, estimates the worldwide wellness marketplace at more than $1. 5 trillion , with annual development of 5 to 10 percent.
Fuelled by growing concerns about the particular true ‘mental health’ crisis which is threatening to bubble over in the aftermath of the pandemic and a newfound importance intended for ensuring our bodies and minds are fighting fit, hospitality businesses with a spa or even health & wellness offering are set to reap the benefits.
Mckinsey set out the key pillars driving the growing health and wellness market:
- Better wellness
- Much better fitness
- Better nutrition
- Better appearance
- Much better sleep
- Better mindfulness
Let’s take a look at some of the key topics that make up the very best 10 global spa styles for 2022.
The med spa
Tomorrow will see the health and fitness industry absorbing and enlarging the services, offers and features of the particular spa and the hotel itself, which has some of the most substantial key assets for a global wellness lifestyle proposal. It is not a surprise as many of these wellness destinations already exist in Asia, more brain and spirit oriented, and in the US, more health and fitness and nature-oriented.
Technology within health spas
Tomorrow is a time of artificial intelligence (AI). The younger generations are awake to the need of disease prevention rather than waiting to be sick and finding a cure. Positive psychology, pro-active and preventive medicine are now terms used in this growing segment where the hospitality industry and its wellness health spas are ideally positioned in order to answer their customers’ aspirations.
The food industry needs to adapt its customer journey to integrate programming the proper wellness services. First step, diagnostics: words like ‘assessment’, ‘evaluation’ plus ‘prescription’ are usually used in preventive healthcare. Therapeutic sessions or well being programs do not need to be done by doctors anymore but by educated physiotherapists and other experts.
These assessments can be made easier thanks to AI sub-products: physical fitness and body scanning machines and connected devices that allow the particular identification associated with many physical conditions. Connected health plus the monitoring from the various tests results will enable the personalisation of precautionary health programs. This type of personalisation will be further strengthened as a key asset of hospitality.
After identifying the wellness and fitness issues, the hot tub programming manager may provide à la carte or general applications available at the particular spa that will enlarge and diversify the offer, with health services carried out by specialists, not physicians. Osteopaths, fitness coaches, deep tissues therapists will become able in order to deliver soothing experiences along with an expert human touch. Naturopaths, psychologists, relaxologists, yoga masters will be able to conduct personal or group sessions to develop vitality, recovery, stress administration, emotional balance, mindfulness plus better rest.
The human contact
The younger generations, being so virtually and digitally linked, live in a less physical environment than their own elders who are used to moving around in a more physically expressive world. Lately, Covid has aggravated this phenomenon and put a stop to more traditional greetings (e. g., the handshake, hug or kiss). Physical contact will be a deficit for the more youthful generation. Spa massages plus other person-to-person treatments will offer an uniquely human touch and serve as a reminder that this basic tradition is fundamental to one’s wellbeing.
Be at one with nature
Regular contact with character has recently become a proven way of combatting stress and promoting wellbeing. For the spas of the future, architects should integrate as many nature features while possible plus air circulation in all its forms, from wide-open bays in order to the new sophisticated synthetic purified environments. Natural experiences and discovery excursions should be made available within the vicinity. Time spent in natural outdoor spaces has physiological and psychological benefits, such as reduced stress responses and improved mood.
Away from the conventional packages provided by many spa and wellness centres that highlight only the wet plus dry rooms, therapies and treatments, it’s a good idea to create more awareness of the advantages of mother nature via character trails, wild nature therapy and outdoor massage for example.
The digitally connected world has numerous benefits yet has not yet created paradise on earth. Youngsters have fewer issues to contend with inside the real world but nonetheless, they do have other pressures that can take their toll: social network harassment, a sense of isolation, stress at work or even at school. We will be witnessing more mental pathologies compared to physical ones in the particular future. The particular taboo associated with mental health issues is slowly beginning to crumble with even more and more people having the courage to speak up regarding depression, burn-out and problems that do not have a physical manifestation.
We mentioned earlier that the lifestyle of the millenniums should include pro-active or preventive medicine, which extends to the particular mental as well. The hospitality industry does not need to transform itself right into a health location, however, it should seek to offer an answer towards the expectations of their brand new clients who will be looking at living a healthy life, preventing diseases plus unnecessary stress, avoiding exhaustion and, when they go to restaurants, being nourished smartly. All professional attitudes will need to encompasss a feeling of mindfulness and balance.
Tension levels have risen for a variety associated with reasons since the pandemic: a sense of fear and remoteness, disconnectedness from community plus loved types, economic insecutity. These circumstances have had a negative impact on many people’s mental wellness. What can a spa offer? Certainly a gentler option than standard medication in pill form.
Traditional Chinese medicine and Ayurvedic methods have become increasingly popular thanks to their holistic approach as well as the way they connect mind and body. Their appeal lies in the fact that these people address the source of the problem, not just the symptoms. Similarly, alternative healing therapies such as acupuncture and reflexology are now because well known as massage and should be regular features in the spa offer.
Growing dietary needs
The veganism food movement that has swept across the western entire world in recent years, picking up momentum and growing in popularity due in order to increasing issues for that atmosphere among millienials and Gen Z. Not only veganism, there are a whole host of diets to cater to get nowadays ( pescatarian, vegetarian, paleo, dairy-free, Celiac , etc), and there is developing evidence that dietary intolerences and allergies are upon the rise too.
Allergies aside, poor eating habits plus their bodily outcomes can be prevented, and the particular hospitality business has the opportunity, if not the responsibility, to pay attention and communicate the benefits of its culinary positioning. Enjoyable food plus menus built by chefs with nutritionists’ help may be the particular best way in order to satisfy these clients pertaining to whom diet is the permanent concern.
It is a fact that will people have also realised the importance of immune-boosting eating routine. Spa packages should concentrate on this regard and offer you individualized menus selections for clients. This should not really be limited only to medical day spa and health and wellness operations. Proper nourishment is a key factor associated with well-being. Employing or collaborating with a nutritionist will add more value to the offering.
Sleep & relaxation
Sleep therapies are usually becoming more popular to combat insomnia and sleep issues as opposed to taking sleeping medicine. To give a concrete example: The Amangiri Resort lately launched the “sleep retreat” within the Utah desert provides holistic massage therapies since well like mental plus emotional support for better sleep. In Switzerland, the Grand Resort Bad Ragaz now offers yoga retreats to cultivate health, healing and happiness in our lives, because nothing is a lot more precious compared to inner peace and tranquillity. An accent on certain types of meditation and introspective treatments can attract a new line of clientele looking meant for ways in order to retrain their particular body and mind.
How does the particular spa associated with tomorrow look?
We find out from two EHL professionals in Health spa Management :
Louis de Vilmorin : Wellness will blossom in the hotel industry and it is in its spas that customers will expect body, mind and spirit enhancement services. One can go as far as to imagine that clients will go to the spa for wellness just as they go to the restaurants for food. Wellness will be as indispensable as F& B within the ratings of hotels.
C. V. Wijeratne : Affordable, meaningful spa and wellness programs designed and developed for different demographical groups must be encouraged. Millennials and the journey? How could a spa attract the younger generations through affordable and relevant packages? What are the consequences of “home office”? Aren’t they prone to the manifestations from the journey? There are absolutely opportunities in the threat fabricated by the beast!