The Permanente Federation Wins Modern Healthcare 2022 Gold Healthcare Marketing Impact Award – PR Newswire

Permanente Medicine Podcast 2022 Season on physician leadership, transformational innovation, and health care trends earns top honor for Podcasting Campaign of the Year

OAKLAND, Calif. , Nov. 8, 2022 /PRNewswire/ —  The particular Permanente Federation   received a Gold accolade for its Permanente Medicine Podcast   from the judges of the Modern Health care   2022 Healthcare Marketing Effect Awards. The Federation represents the national interests associated with more than 23, 000 physicians of the eight Permanente Medical Groups associated with Kaiser Duradera.

The Recurrente Medicine 2022 Season won the top respect for Podcast Campaign of the year in the particular Provider/Insurer category. This recognition marks the second consecutive year the particular Federation won a Healthcare Marketing Influence Award. Last year, the organization received the Bronze Award for its #JustTheVaxx   live chat and broader social media campaign encouraging COVID-19 vaccination. The particular Modern Health care awards recognize health care’s best marketing, advertising plus communication campaigns across all media platforms that advance the goals of health care organizations and promote individual and community wellness.

“The COVID-19 pandemic and its aftermath revealed so much about the expertise and resilience of our physicians and clinicians, and the need to elevate their voices, ” said Chris Grant , executive vice president and chief operating officer of The Permanente Federation, and founder and host of the podcast, which began in 2018. “This award underscores the importance associated with elevating those voices to deliver important information to their peers plus to the public about how to address current challenges and prepare for the particular future of medicine plus care delivery. ”

The particular Permanente Medication Podcast features both Por siempre physicians and experts through the industry to discuss a range of hot topics, including the pandemic, social health, climate change, physician leadership, new technology and medicine, as well as the intersection of sports and wellness. Such engaging, timely topics helped catapult the Remanentes Medicine Podcasting into the top 10 percent globally   because of its listen score, which indicates the estimated popularity from the podcast compared to other RSS-based public podcasts in the world.

“This honor highlights the importance of doctor leadership, and the ongoing focus on medical excellence and population health that have made us a nationally recognized business leader, ” said Stephen Parodi , MD, the particular Federation’s professional vice chief executive for External Affairs, Communications, and Brand.

The Crónicas Medicine Podcast can be heard on a range of systems. The 2022 season featured guests that included:

  • Dr . Parodi, who discussed moving from COVID-19 outbreak to endemic.
  • Colin Cave , MD, a general otolaryngologist and medical director associated with External Affairs, Government Relations, and Community Health at Northwest Définitive, who spoke about addressing climate change’s impacts upon health.
  • Geeta Nayyar , MD, Salesforce senior vice leader and main medical official, who talked about the intersection of information technology plus health care.
  • Jason Brayley , MD, medical director for Sports Medicine for The Permanente Medical Group and key of Sports activities Medicine with regard to Kaiser Duradera in Sacramento , who also serves as the team doctor for the Sacramento Kings and co-director of Kaiser Permanente’s Sports Medicine Center in Sacramento . Doctor Brayley participated with Doug Christie , an NBA coach and former player, in the discussion about how sports activities medicine plus wellness connect.
  • Bechara Choucair , MD, senior vice us president and chief health officer, and David Grossman , MD, interim vice president for social and community health, Kaiser Foundation Health Plan and Hospitals, spoke about advancing health treatment in our communities.

Such podcasts illustrate how Recurrente physician leaders are turning to new formats to deliver timely info to a broad audience that includes doctors, industry insiders, policymakers, cultural influencers, plus those who are generally curious about health care.

“This year’s winners of Modern Healthcare’s Marketing Impact Awards excelled at finding creative ways to cut through the noise with messaging that was personal, educational, and frequently, a call to action, ” stated Mary Ellen Podmolik , editor associated with Modern Healthcare .

The complete list of Modern Health care honorees and their profiles are available at ModernHealthcare. com/ImpactWinners   (subscription required) and in the November 7 issue of Contemporary Healthcare magazine.

To learn more about Permanente Medicine, visit permanente. org . Check out the Por siempre Medicine Podcasting webpage   to follow or leave a review   for specific episodes.

About Remanentes Medical Groups

The particular Permanente Healthcare Groups are self-governed, physician-led, prepaid, multispecialty medical groups composed of more than 23, 500 physicians. We are dedicated to the mission of improving the wellness of our patients plus communities. Together with the Kaiser Foundation Health Plans and Kaiser Foundation Hospitals, we are usually Kaiser Permanente — an award-winning health care system that delivers Permanente Medication to more than 12. 5 million Kaiser Crónicas members. We work collaboratively, enabled by state-of-the-art facilities and technologies, to provide world-class preventive and complex care centered in eight states — through Hawaii in order to Maryland — and the District of Columbia.  

About The Permanente Federation

The Définitive Federation LLC   is the country wide leadership and consulting business for the eight Permanente Medical Organizations, which, together with the Kaiser Basis Health Programs and Kaiser Foundation Private hospitals, comprise Kaiser Permanente. The Federation works on behalf of the particular Permanente Medical Groups to optimize treatment delivery plus spread Permanente Medicine — medicine that is person- and family-centered, compassionate, evidence-based, technology-enabled, culturally responsive, team-delivered, and physician-led. The particular Federation, based in Oakland, California, fosters an open learning environment and accelerates research, innovation, and performance improvements across the Permanente Medical Groups in order to expand the reach of Kaiser Permanente’s integrated care delivery model and to lead the particular nation in transforming healthcare delivery.  

SOURCE The Permanente Federation

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