The Evolving Consumer Health Digital Experience – IQVIA
A future where your toothbrush alerts you to a risk of cavities, and your bandages changed colors when they needed to be changed is not as far away as you think. Such digital value-add features are the future of consumer health products, and similar applications are already heading into the market.
On October 26, IQVIA’s electronic consumer health experts, we will host The Next Wave of Self-Care Electronic Health webinar and explore how the next wave of digital health technologies are changing the customer health landscape, enhancing user experiences, plus generating new value for brand owners.
A Digital Health Primer
Digital Health is the merging of technology and healthcare products to improve health outcomes.
The first wave associated with digital wellness tools has empowered users to manage their own health, and in order to proactively identify issues that require healthcare interventions. Wearables and fitness watches monitor wellness and wellness, providing consumers and health care professionals with data about the user’s heart health, exercise, plus mental wellness.
However, we are now on the cusp of the next influx of electronic consumer health trends.
The particular evolution of digital health is expanding beyond wellbeing apps, to transform the way consumers use products. The most innovative companies are looking at ways to make use of connected sensors, smartphone cams, diagnostic algorithms, and wearables to capture data, provide feedback, and help customers and healthcare professionals customize how they manage their own wellness or those of their own patients.
The new data points available through the use of technology will be continuous providing what all of us call ‘digital biomarkers’ – a combination of physical and digital information that offers the ability to identify potential new claims, products uses and paths to better health results.
Using the electronic biomarkers captured by these devices can be used by the particular consumer health industry as objective evidence to support the development associated with new products plus to validate innovative final results claims – enabling companies to gain a new market advantage.
For example, IQVIA Consumer Wellness recently used a digital health tool to help a skincare company capture consumer claims in a real-world study of 500 participants about their particular experience along with a product. The manufacturer was able to use these types of claims in order to differentiate the particular product in the marketplace.
Others are usually combining customer products with digital wellness features to create brand new value, like virtual reality pain managemen t that has the potential in order to compete along with physical items. Such digital health options can transform the way in which consumers engage with over-the-counter health products, and how they view their role within the health care journey.
A new wave associated with innovation: Are you on board?
Technology and digitalization offer many opportunities for brands to generate performance claims, build new items, plus add features to existing products that will make them stand out on store shelves. The challenge consumer health companies face now is where to begin. The possibilities may be endless, but budgets are finite. Companies need a way to determine how in order to integrate electronic health and diagnostics into their innovation pipelines.
Consumers want items that reflect their other digital experiences, and they will get excited when familiar manufacturers leverage digital technology to enhance their own product experience. It is usually an exciting trend. The potential is huge, but it is unchartered territory with regard to consumer wellness companies, many of whom are uncertain about where to begin.
At The Next Wave of Self-Care Electronic Health webinar, we all will answer many associated with these questions, offering guidance on how in order to maximize the particular value in your digital health innovation journey. Register now and we look forward to seeing you there.