Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers plus insights pros need to know as they head into 2023.
The Birdseye Report , released as part of the Tweets Official Partner Program (TOPP), examines seven audiences through the lens of social discussions to reveal distinct audience behaviors, demographic, firmographic, and geographic insights, interest affinities, as well as ways that brands can stay ahead. Using their industry-leading AICI platform, Synthesio and Ipsos analyzed millions of Tweets and online searches to understand what wellness means to consumers, plus how it impacts the way they think, feel, and behave.
“It’s more important than ever to have a deep understanding of your target audience when striving in order to create innovative marketing strategies. The new Birdseye Wellness Communities Statement built by Synthesio delves into the hundreds of thousands of interactions around wellbeing on Twitter. Throughout the report, Synthesio presents unique insights to tap into the particular importance associated with unsolicited feedback within the health and fitness space, ” says Gregory Maxson, Senior Manager of Developer Platform Partnerships. “Each insight presented inside the report allows for businesses, marketers, communicators, and advertisers to set a solid foundation and plan for reaching this audience effectively in 2023. ”
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The report analyzes 16 physical and mental health topics from fitness and weight loss in order to anxiety, depression, and body image. It aims to understand why consumers are embracing new, holistic definitions associated with wellness and uncover how brands may deliver products, services, plus experiences that better meet consumers’ needs. Leveraging our cutting-edge data science capabilities, the statement also features trend forecasts for key topics like sleep and nutrition based on consumer behavior on both Twitter plus Google Search.
“Conversations around well being and psychological health concerns are booming online. By tapping into Twitter information, we have an unique lens to see what really matters to consumers, ” said Synthesio’s CMO Allen Bonde. “We are excited to showcase our brand new report, not only because this offers marketers and researchers exciting new insights, but it also showcases the benefits of our hybrid AICI approach, which blends human and machine cleverness. ”
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