/ EIN News / — NEW YORK, Nov. 02, 2022 (GLOBE NEWSWIRE) — Synthesio, an Ipsos company and global leader within AI-enabled consumer intelligence (AICI), has released a new statement exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023.
The Birdseye Report , released as part of the Twitter Official Partner Program (TOPP), examines seven audiences through the lens associated with social conversations to reveal distinct audience behaviors, demographic, firmographic, and geographic information, interest affinities, as well as ways that brands can stay ahead. Using their industry-leading AICI platform, Synthesio and Ipsos analyzed millions of Tweets and online searches to understand what wellness means in order to consumers, plus how it impacts the way they think, feel, and behave.
“It’s more important than ever to have a deep understanding of your target audience when striving to create innovative marketing strategies. The new Birdseye Wellness Communities Report built by Synthesio delves into the hundreds of thousands of discussions around wellbeing on Twitter. Throughout the report, Synthesio presents unique insights in order to tap into the particular importance of unsolicited feedback within the health and fitness space, ” says Gregory Maxson, Senior Manager associated with Developer Platform Partnerships. “Each insight presented inside the record allows for businesses, marketers, communicators, and advertisers to set a solid foundation and plan for reaching this audience effectively in 2023. ”
The report analyzes 16 physical and mental health topics from fitness and weight loss to anxiety, depression, and body image. It aims to comprehend why consumers are embracing new, holistic definitions of wellness plus uncover how brands may deliver products, services, and experiences that will better meet consumers’ needs. Leveraging our cutting-edge data science capabilities, the review also features trend forecasts for key topics like sleep plus nutrition based on customer behavior on both Twitter and Google Search.
“Conversations around wellness plus mental health concerns are booming on the internet. By tapping into Twitter insights, we have an unique lens to see what really matters to consumers, ” said Synthesio’s CMO Allen Bonde. “We are usually excited to showcase our brand new report, not only because it offers entrepreneurs and researchers exciting new insights, but it also showcases the benefits of our hybrid AICI approach, which blends human and machine intelligence. ”
See the full survey here .
Synthesio , a good Ipsos organization, is a global leader in AI-enabled consumer intelligence. Our hybrid offering provides companies, brands, plus agencies with the most complete, accurate, and predictive picture associated with their markets and buyers. Our AICI platform, powered by the particular most advanced natural language understanding and AI algorithms, supports the broadest set of on-line and offline data sources and fully leverages Ipsos’ award-winning analytical frameworks. Synthesio was founded in 2006 and has offices in Brand new York, Paris, London, Singapore, and Brussels.
Want to know more about Synthesio, and what top brands are doing to spot trends and stay one step ahead of the market? Request a demo along with our team now!
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