Drug Store News: What are the biggest changes in the health and wellness space from 2022 in order to 2023?
Rachel Kreider: The approach to immune health has experienced an incredible change. For many consumers, it’s now about creating a holistic approach along with ongoing maintenance versus targeted product use. It’s part of a bigger mindset shift with numerous seeing the importance – and value! – of creating routines that are centered on long-lasting wellbeing. We expect to see that continue in 2023.
DSN: What trends are consumers dumping in the new year?
RK: Consumers are waving goodbye to being embarrassed regarding discussing what historically could be sensitive wellness topics. They’re more open and willing to embrace open up conversations — and product solutions — to support gut health, vaginal wellness and sexual health. We see that as an opportunity to produce more focused solutions which are easier to find.
DSN: How offers the category shifted in the last year? Is the market expected to grow more than expected?
RK: We’ve seen a few shifts within the group:
- Weight management – I think we’ll continue in order to see shifts to a wellness method of weight management that will focuses upon a healthy relationship with food and using targeted tools as needed.
- On-the-go – Access to quick and healthy meals and snacks will also continue to be of interest. Everyone is busy plus looking for ways to incorporate healthy foods without taking too much time, so bars, shakes, snack foods and quick meals like Real Eats are expected to grow.
- Holistic solutions – Leading up in order to and throughout 2022, keto was very popular. Now, we’re seeing more associated with a focus on a reduction of sugar and carbs. It’s about creating a wellness lifestyle, less regimented.
DSN: What gaps in the particular space are consumers looking to be addressed within the new 12 months?
RK: Searches for beauty from within solutions are usually trending and I expect interest to continue. I hope to see ingredient research expand to surface better options with proven benefits over the next couple of years.
Convenience furthermore continues in order to play the key role in exactly what consumers anticipate to see addressed. We want to bring unique solutions to our customers in the ways in which they such as to shop – whether it’s in a GNC store or online at GNC. com – and we’ve got great teams dedicated to bringing these solutions in order to life.
DSN: What products, ingredients plus category trends have seen a resurgence in the last 12 months and are going to stay on trend with regard to 2023?
RK: We carry on to see the importance associated with gut health (including pre, pro and postbiotics) grow and expect that pattern to continue within 2023, though it may be at a slower clip. The particular gut wellness category is being fueled by new interest in postbiotics, continual learnings about the gut microbiome and the omnipresence of gut health claims even on popular beverages.
In addition, mental health — with benefits spanning through focus plus cognition, stress management and even trying to beat COVID-brain — will continue to increase. We need more research upon ingredients that can provide true stress and focus solutions that are easy to fit into the routine.