NEW registered dietitians say media will be all about science, sources, and surprising nutrition facts
BOSTON , Dec. 20, 2022 /PRNewswire/ — FRESH Communications, an award winning, woman-owned public relations agency for better-for-you brands, announced today its predictions for wellness media within 2023. Owned and operated by press experts plus registered dietitians, the agency is offering a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in the new year.
Credibility is King
Disingenuous news is on the rise, and journalists are concerned. According to the Pew Research Center, 94% of journalists say misinformation will be a significant problem in the US. Unfortunately, nutrition information is no exception. At the same time, more people are self-educating about their food, where it comes from, and how it interacts with their bodies. While people may learn about nourishment trends on social mass media, they often turn to traditional news to confirm or debunk those trends.
Journalists understand this responsibility. They also know that registered dietitians are the authority on meals and diet. According to the 2022 Food & Health Survey by the International Food Information Council, 71% associated with consumers are usually confused regarding what to believe when it comes to nutrition, 28% trust influencers, 31% trust companies, and 66% trust registered dietitians . Therefore , journalists are seeking authorized dietitian expertise now a lot more than ever.
“Registered dietitians are becoming one of the particular most crucial voices within media nowadays, ” said Stephanie Ferrari , MS, RDN, president and co-founder of REFRESHING Communications. “Journalists and consumers are demanding more authoritative voices when this comes in order to nutrition. They are craving clarity around food. As dietitians, we are on the mission to un-muddy the waters with science-based, accurate messaging. ”
Furthermore, Google’s E-A-T algorithm ( E xpertise, A uthoritativeness, T rustworthiness) gives SEO priority to health-related articles that will include credentialed health professionals as sources. According to Google, “High E-A-T news articles should be produced with journalistic professionalism – they should contain factually precise content presented in a way that helps users achieve a better understanding. inch With this in consideration, FRESH Marketing communications predicts that registered dietitians are going to be in high demand for content in 2023.
Meals as Medicine…in Surprising Ways
In the brand new year, we’ll see journalists investigate foods as medicine on a deeper level. For example, content articles about skin ailments will go beyond dermatologists and recommended skin care products. We’ll see a lot more articles like this 1 from Well + Good that will explore exactly how probiotic-rich foods can help battle eczema.
Journalists are also going beyond macronutrients. They are considering the connection between wellbeing and more granular aspects of nourishment such as amino acids, minerals, phytochemicals, plus even cannabinoids.
“Journalists are embracing the particular evolution of science, ” said Sheri Kasper , RDN, LDN, CEO and co-founder associated with FRESH Communications. “We’re talking to media about the interactions between food plus sleep, brain health, gut health, reproductive health…the list goes on! inch
“Nourish” is the new “Diet”
Media is usually growing a lot more savvy concerning the connection among nutrition technology and behavioral science. They understand that food restriction can lead to yo-yo dieting which may have unhealthy ramifications. As a result, there has been a shift away through diets and extreme eating plans toward nutrition as part of holistic self-care.
“People don’t want in order to be told what to not in order to eat, ” said Kasper. “The minute you’re told you can’t have a brownie, what do you want? A brownie of course! While some restriction is necessary for certain medical conditions, the general public wants to be told what to add to their diets rather than things to subtract. inch
FRESH Marketing communications predicts that will media will follow suit on this trend. Journalists will focus on “nourishment” rather than “dieting” plus produce more content on what to eat rather than what not to eat. Wellness media will certainly explore topics like intuitive eating, performance-based nutrition, and the link between diet and emotional well-being. We may even see more media outlets ban words such as “skinny” entirely.
“There is an increased cognizance around just how popular press impacts peoples’ perceptions of their own bodies plus eating habits, ” stated Ferrari. “Journalists are choosing their own words carefully with regards to nutrition advice, so brands seeking earned mass media coverage should too. ”
ABOUT FRESH Communications, Inc.
FRESH Communications is an award winning, women-owned PR and communications agency of media experts plus registered dietitians. Founded within 2016, the company offers better-for-you food, beverage, and lifestyle brands the fresh way of leading PAGE RANK and communications, focused upon credible nourishment expertise and science-based messaging. Through this particular lens of “wellness marketing, ” CLEAN specializes in public relations, diet communications, influencer partnerships, social media management, plus content production. FRESH was named a 2022 Best Food & Beverage Marketing Agency by Food Business Review and won a Telly Award for content material production in 2019. Learn more at FRESHCommunications. com .
Stephanie Ferrari , MS, RDN
SOURCE Fresh Marketing communications