Consumers want specific health and wellness benefits in their… – Food Dive

Dive Brief:

• Consumers are looking for specific health plus wellness benefits from their food and beverages, placing that above sustainability, according to Tastewise’s 2023 trend report .
• New flavors in both condiments in addition to desserts are increasing in popularity, with consumers looking for functional floral and botanical tastes. Traditional Latin American beverages also are likely to see a bump in 2023 — especially if they’re tied in order to familiar flavors in the U. S., like strawberry and even melon.
• While health and wellness together with international flavors have been trending in food and drink for years, this report shows preferences are evolving and additionally consumers are zeroing in on specific niches that interest them.

Dive Insight:

Through its sophisticated artificial intelligence algorithm, Tastewise can capture an unique pulse of what consumers are usually interested in right now.

Instead of looking at data from the past, such as sales or surveys, the company takes insights through more than 22. 5 billion social media interactions, more compared to 5 million online recipes and more as compared to 4. five million restaurant and delivery menus.  

The trend of consumers searching for detailed functions in their own as well as beverages has been upon Tastewise’s radar since earlier this year. According to the statement, it’s no longer enough for products to be “healthy” or even “functional. ” Nearly one in five Americans (18%) name particular health benefits they want in their products.

Tastewise sees special opportunities for companies to not only specialize in functionality added to food not to mention drink, but to play up different functions consumed at various times associated with the day.

For example , shoppers are looking for options that give them energy within the morning and help them sleep after dinner time, the particular report says. Condiments and also seasonings are also being looked at for their particular functional benefits, including the antioxidants in datil peppers as well as vetiver.

Even in energy drinks — a category defined by its function — Tastewise found people are looking with regard to more specific health dimensions. Protein and brain function-boosting claims have grown simply by about a third in typically the last 12 months, and claims of nootropic ingredients and nostalgic experiences are emerging, according to be able to the study.

More consumers are specifically thinking about food plus drink to improve female wellness, with 37% more women looking to meals and consume for well being needs inside 2022 when compared with a year earlier, the study found. Much of this interest comes coming from women seeking menopause support, which saw interest surge 97% by a 12 months ago.   Flaxseed, which is considered specifically beneficial for you to women’s health and fitness , was among the biggest beneficiaries,   Tastewise found.  

Whilst many brands are searching to push sustainability, specially in this plant-based segment, Tastewise discovered personal overall health trumps planetary health.

According to often the study, consumers talked about wellbeing 12 times more than sustainability when eating plant-based foods, and choose plant-based choices for health and wellbeing reasons 16 times more often than your environment. However, Tastewise found interest is building throughout sustainable ingredients produced using practices such as regenerative farming.

This could be helpful to help plant-based brands, especially as they work to regain sales momentum .

If they position themselves as being better regarding health, that could spur more enthusiasm from customers — something especially needed now since prices intended for plant-based products are still at a premium and inflation is causing consumers to be more cost-conscious. Beyond Meat is taking this particular path, recently partnering with the American Cancer Society about cancer prevention research.